Skip to main content



The Amazing Effect of Effects

Keeping an audience tuned into your message is the great challenge of most videos. There are any number of things that can cause the attention of your audience to wander: the video is too long, the script is boring, the subject is mundane, the music is too repetitive, etc.
As we've talked about before, using music creatively is a great way to keep your audience engaged, but sometimes even music can't do the whole job. That's when the perfectly-placed sound effect comes to the rescue!
While music tells your audience how to feel about what they're seeing, sound effects can create instant situations in the mind of your audience, grabbing attention in a way few other production elements can. Imagine, for instance, a shot of a beautiful country road. Suddenly the audience hears a terrible screech of tires, a loud crash, then total blackness and silence. You've successfully created a terrible car crash scene using nothing but sound.
Sound effects can also be highly effect…

Latest Posts

Ignore It and It Will Go Away

What Our Marketing Dept. Doesn't Want Us to Tell You

Geoffrey Holder's Inspiration

Lipstick on a Musical Pig

Repetition Repetition

The Future is Immobile