Thursday, January 26, 2012

Overchoice Paralysis

OK, it’s time for the paper towel companies to just stop. Purchasing paper towels is something that, like so many other things these days, is a very simple function that has become way too complicated.

First of all, the size of the roll has apparently become an issue. One brand, besides their “Regular” roll also offers Giant, Mega, and Huge rolls. Can you guess which of these is the largest? Neither could I. (Turns out “Huge” is bigger than Giant or Mega, by the way. Go figure.)

Once that's been settled, then I have to decide if I want plain or printed, then whether I want whole sheets or sheets that are perforated for partial-sheet use. At this point, I count 16 different products to choose from. All I want is a roll of paper towels.

Choices are good – they give you flexibility. But ironically, at some point having too many choices crosses the line from flexibility into paralysis: so many choices that you can’t make a decision.

This issue goes beyond too many choices, however, and into the realm of worthless and confusing metadata. If they want to have 16 choices of paper towels, then fine, but at least give the consumer clear data he can use to make a choice. Giant, Mega, and Huge tells me nothing.

All of this is analogous to our industry. Too many music choices can grind your project to a halt, but not having good metadata to find what you need is even worse. At Omni, we’re constantly trying to find the balance needed to maintain flexibility, and all the while striving to provide the best metadata to navigate your way through these choices.

And no, we don’t sell paper towels.

-Dave Hab

Thursday, January 12, 2012

EnduroEdit

It would appear that audio and video professionals share a common characteristic: they tend to have the ability to focus on their work for very long periods at a time. In fact, the business has gotten to the point where this is almost an essential trait.

I will admit this is a very useful ability, but there is such a thing as going too far. My endurance record has to be the time I edited audio for 24 hours straight.

It was a radio theater-type show with voiceover, music, and sound effects that was being created to teach their sales department how to sell more effectively. I literally sat in front of the computer editing audio for 24 hours straight (minus a couple of very brief breaks for bathroom and food) in order to get the project done on time.

As I’m sure many of you know: in this situation coffee is your friend, time isn’t, and reality takes on a whole new meaning after awhile.

-Dave Hab

Thursday, January 5, 2012

New Year, New Things

Last year, fitness guru and superhuman Jack LaLanne died at the age of 96. Also last year, the inventor of Doritos died at 97. You can draw your own conclusions from this, but one thing’s for sure: they were both old.

I think it’s fair to say that most people are happy to see 2011 go, and are looking forward to 2012 with more optimism than we’ve seen in awhile – above and beyond the usual New Year’s Breakolutions.

At Omnimusic, we’re planning to push the envelope a bit in 2012. No, we’re not going to suddenly abandon everything that has made our clients happy for the last 30 years, but neither are we going to stand still.

So as we cruise into the new year, stay tuned for more great stuff like we’ve done in the past, and some new stuff you haven’t even imagined yet.

Now the only problem is that I can’t decide whether to work out or have some Doritos.

-Dave Hab