Thursday, February 2, 2012

Groundhog Day


Wouldn’t it be great if we could actually predict the future with groundhogs? Companies would bring a groundhog into the boardroom, ask a question, then wait for it to come up, and whether or not it saw its shadow would determine the answer to the question.

We could use it to try to predict the next trends in music. Or we could play different kinds of music and see which makes the groundhog come out of his hole.

Either way, it doesn’t seem like very sound business practice. But the truth is, in the music business it might be as good a predictor as anything else. The musical landscape is constantly changing under our feet, and try as one may, predicting the next thing is impossible.

What we can do, however, is pay attention to what’s going on out there and react accordingly. You’ll see that with several of our releases this year, including our most recent CDM #40 “Dubstep” http://bit.ly/xeRxBD

Of course, some music never seems to go out of style, so it’s unwise for a production music library to abandon everything from the past that made them successful and chase nothing but the flavor of the week. This would leave a large portion of their clients scratching their head or even fleeing in disgust.

Somewhere between “the tried and true” and “the new” lies the balance, and here at Omnimusic, it’s something we’re always seeking.

Like the movie “Groundhog Day,” we’ll keep trying until we get it just right.

-Dave Hab

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