Thursday, February 23, 2012
I always have to chuckle when I hear the phrase, “It’s the least we can do.” Why are you doing the least you can? Why not try doing more? I would imagine this phrase began life as “At least we can do this…” and over time morphed into the less helpful version we have today.
I am always surprised, however, at how many people practice the idea of doing the least they can. In the workplace in today’s competitive world, it’s a surefire recipe for disaster, and yet there seem to be so many people doing it. I have no idea how they survive, but I keep running into them and they amaze me every time.
I am happy to report that here at Omnimusic, we don’t do the least we can. We always push it the extra distance to make sure everything we do is as good as it can possibly be. When it comes to music production, this very often means getting composers to tweak and re-tweak their tracks until they arrive at something we think will be most useful to our clients. It is true that we could probably get away with not doing a lot of this, but in the long run, we believe it makes a difference to the end user.
So to all of you who have told us how much you love our music, how easy it is to find what you need, and how well it fits into your productions: you’re welcome. It’s the least we can do.
Thursday, February 9, 2012
To this shocking discovery, most would respond with a resounding “Duh.” Seeing as how construction ground to a near-complete halt during this period, it stands to reason the injuries associated with this profession would drop. It doesn’t take a study to figure that out. It’s a bit like saying instances of drowning are lower in the desert.
Here are some other shocking revelations:
Loud music is loud
If you turn it down, it gets quieter
If you play it backwards, it sounds weird
If you play it faster, it sounds funny
If you play it slower, it sounds heavier
If you chop it up and do all of the above to it, it gets surreal
If you don’t play it, you can’t hear it.
And of course, if you add it to picture, the picture gets way better (a completely unbiased opinion, coming from a production music library…)
Now all I need is a large government grant to study these very important issues.
-Captain Obvious, Scientifical Studier Extraordinaire
Thursday, February 2, 2012
Wouldn’t it be great if we could actually predict the future with groundhogs? Companies would bring a groundhog into the boardroom, ask a question, then wait for it to come up, and whether or not it saw its shadow would determine the answer to the question.
We could use it to try to predict the next trends in music. Or we could play different kinds of music and see which makes the groundhog come out of his hole.
Either way, it doesn’t seem like very sound business practice. But the truth is, in the music business it might be as good a predictor as anything else. The musical landscape is constantly changing under our feet, and try as one may, predicting the next thing is impossible.
What we can do, however, is pay attention to what’s going on out there and react accordingly. You’ll see that with several of our releases this year, including our most recent CDM #40 “Dubstep” http://bit.ly/xeRxBD
Of course, some music never seems to go out of style, so it’s unwise for a production music library to abandon everything from the past that made them successful and chase nothing but the flavor of the week. This would leave a large portion of their clients scratching their head or even fleeing in disgust.
Somewhere between “the tried and true” and “the new” lies the balance, and here at Omnimusic, it’s something we’re always seeking.
Like the movie “Groundhog Day,” we’ll keep trying until we get it just right.